McDonald's, the world's largest fast food chain, has revealed it's biggest restaurant in the world at the London 2012 Olympic Park.
The restaurant will be 3,000 square-feet, and two storeys tall, overtaking the current record holder, McDonald's in Orlando, Florida. According to the company, the restaurant brings together "many of the best innovations from across McDonald's Europe and will feature the most expansive McDonald's menu of any Olympic Games."
"As a Worldwide Partner, we bring the Olympic Spirit to life through meaningful, relevant experiences for our customers both on-site at the Games and in our more than 33,000 restaurants around the world," said Dean Barrett, Global Marketing Officer, McDonald's Corporation. "We are proud to serve our high-quality, great tasting food to the athletes, spectators and media, and look forward to welcoming Olympic fans from across the globe to celebrate with us in London."
However many have criticised the decision to allow not only McDonald's to have the monopoly on Olympic catering, but also contradicts the overall message of the Games.
Whilst we are being urged to be inspired by the 2012 Olympics to be healthy and exercise more by the government, the NHS and the media, McDonald's is busy building restaurants capable of seating 1,500 customers, and churning out an estimated 1.75m meals over the Olympic period. Even the Athlete's Village will feature an outlet of the fast-food retailer.
It is predicted that 1 in 5 meals eaten at the Olympic Park will be from McDonald's, not quite in keeping with the idea that the Olympics will encourage fitness, health and energy.
But McDonalds says they are launching the new restaurant with 'the customer in mind'. "These innovations include the choice of express lanes as well as traditional ordering at the counter and contactless payment, in addition to the use of energy-efficient kitchen equipment and water-saving features. McDonald's will collect all used cooking oil from the restaurant and recycle it into the special blend of biodiesel that fuels more than half of its UK delivery trucks."
McDonald's says that after it dismantles the restaurant after the Games, 75 percent will be reused, and nearly every item will be recycled, with all of the furniture and equipment to be distributed to future and existing restaurants in the UK. They also say thousands of items installed in the restaurant are logged to be transferred at the end of the Games.