New anti-smoking ad to help enforce rigorous Government measures

A new anti-smoking advertisement has been released by the Government alerting smokers to the dangers of second hand smoking.

The advert, revealed by the Telegraph, shows a toddler asleep with thick smoke billowing around her, before the camera swings round to a woman smoking next to a window. The advert intends to illustrate that smoking next to an open door or window does not lessen the effects of second hand smoking.

The advert comes after major supermarkets have been implementing Government measures to keep cigarettes behind cupboard doors and have the prices of different brads on an A4 sheet of paper near the kiosk. Talking to an employee of a major supermarket chain, who is a non-smoker, she spoke of the harsh measures that have been implemented in the supermarket.

"I am not allowed to tell you what the cheapest cigarettes are because it is seen as advertising," she said. "If I do, I could face a fine of £5,000 and imprisonment." When asked if she thought the Government measures would do anything to cut down smoking in the UK, she said, "It's not going to stop smokers from going out and buying cigarettes. Just because they're behind a cupboard door, everyone knows what's behind them." She continued that the Government measures dictate that if the cupboard doors are left open for a certain amount of time, employees could face a fine as well. "It's a bit scary," she said.

It remains to be seen whether the Government's aim to cut down smoking in the UK will be successful.

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