A Bollywood film which see's the story of a young man making money by becoming a sperm donor has led to an increase in sperm donations in India it has been revealed.
IVF clinics in Gujarat reported that the surprise Bollywood hit 'Vicky Donor', which doctors say convince educated youngsters to donate sperm, has seen an increase in the amount of sperm donors which was until the films release seen as a taboo subject in sometimes prudish India.
Over the years it has been no secret that sperm banks that put up stalls during talent evenings in medical, engineering and management institutes urging students to turn sperm donors and help a childless couple have had little success, as the Times of India has reported.
But since the release of this film Indian medical institutions are reporting that the youth are queuing up to do their bit at invitro fertilization (IVF) centres and sperm banks.
"The subject of sperm donation is no longer discussed in whispers. It is openly debated - an accepted option to help in a noble cause and earn some extra money," says Dr Himanshu Bavishi, fertility expert, to the TOI.
"Sperm donors are offered anywhere between Rs 500 and Rs 3,500 per sample depending upon their eligibility criteria and specific demands of couples. Guidelines permit a man to donate sperms 85 times in their lifetime" the TOI said. The movie has been a hit both domestically and abroad, using a relatively low budget and many unknown actors and actresses.
Bollywood has become more socially aware in recent years with films aimed at talking about issues facing India. Last year Aamir Khan produced Peepli Live which looked at agricultural related suicides from farmers whilst other fans have centred on political corruption and educational issues.