Tangerine Tango: The colour of 2012 revealed by PANTONE


The colour of 2011, PANTONE 18-2120 Honeysuckle gave us more optimism to face the failing economy and everyday troubles with vim and vigour. Likewise PANTONE 17-1463 Tangerine Tango, a spirited reddish orange, is believed will continue to provide the oomph we need to revive and move forward.

“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Colour Institute.

“Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy,” she adds.

Over the past several years, orange has grown in popularity and acceptance among designers and consumers alike. A provocative attention-getter, Tangerine Tango is especially appealing in men’s and women’s fashion.

Fashion designers including Tommy Hilfiger, Nanette Lepore, Cynthia Steffe by Shaun Kearney, Elie Tahari, Charlotte Ronson and Adrienne Vittadini featured in the PANTONE Fashion Colour Report Spring 2012 have incorporated this orange into their spring collections, even though it is traditionally autumnal.

Tangerine Tango is a bit exotic, but in a very friendly, non-threatening way. It is a winner in cosmetics because of its versatility, it adds a sultry flair to lips, cheeks and nails. Furthermore, its unexpected use as an eye shadow colour gives it a complementary opposite that flatters blue or green eyes, though when paired with brown eyes, it brings out an amber cast. Fab!

Home accessories and interior spaces will also be energised with this Pantone. The hue can be used to add spice using pillows, bedspreads and tabletop accessories or incorporated in appliances and personal electronics for an unexpected pop of colour. Then again, there is also that feature wall for a dynamic burst of energy in the bedroom or lounge.

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